In 2024, Brazil solidified its position as one of the largest emerging markets for fintechs, driven by advancements like Pix, which accounts for 46.1% of the country’s financial transactions, according to the Central Bank of Brazil (Bacen). However, operating in such a sophisticated market presents unique challenges, including meeting high consumer expectations and navigating complex regulations.
In this context, Webull, one of the world’s largest trading and investment platforms, with a presence in 13 countries and over 40 million app downloads, identified Brazil as an ideal opportunity for expansion.
To overcome the challenges of the local market and offer a seamless user experience, FacilitaPay played a strategic role, providing robust and customized solutions to adapt Webull’s operations to the specifics of Brazil. During a conversation with Fábio Luiz Trevisan (Associated Content & Marketing Director Latam) and Eli Cláudio Ribeiro (Associate Director Trading Desk), we explored the details of this partnership and its impact.
Expanding with efficiency and agility
Brazil is a dynamic and strategic market for Webull, standing out as one of the countries with the highest number of platform accesses.
” The country is among those that most access the platform, so the next step was to offer a localized experience,” says Fábio Trevisan, Webull’s Associated Content & Marketing Director Latam.
Despite the opportunities, the Brazilian market poses challenges such as:
- Complex regulations;
- A sophisticated financial ecosystem;
- High expectations and demanding consumer behaviors;
- A preference for local payment methods;
To overcome these hurdles, FacilitaPay was chosen as a strategic partner, integrating payment solutions that brought agility, security, and efficiency, with a focus on meeting the specific demands of the Brazilian market.
The solution: FacilitaPay and Pix integration
In Brazil, Pix has become the primary payment method, transforming the financial behavior of both consumers and businesses. In 2024, it surpassed other methods like cash and cards, with transactions totaling US$4,54 trillion (R$26.5 trillion) for the year, according to Finsiders Brasil.
To ensure the success of Webull’s expansion in the country, FacilitaPay implemented comprehensive Pay In and Pay Out solutions using Pix, which Eli Cláudio highlighted:
“We needed a quick solution, and FacilitaPay promptly stepped in to resolve the issue – and they did. This speed was crucial to avoid compromising our strategy.”
Today, Pix is not just a payment tool but a decisive factor for success in Brazil. “If you’re not aligned with Pix, it becomes a very limiting factor in terms of user interaction possibilities. To compete here, you need to offer experiences at the same efficiency level as Pix, or the customer experience can be frustrated,” comments Fábio Trevisan.
Growth and customer connection
Since launching its operations in Brazil, Webull has achieved significant results:
- Efficient integrations: The implementation of Pay In and Pay Out solutions was completed in record time, ensuring consistent experiences for Brazilian clients.
- Local adaptation: FacilitaPay contributed to the development of campaigns and customized solutions tailored to the specifics of the Brazilian market.
- Operational stability: The partnership ensured international transactions were carried out swiftly, consolidating user trust in the platform.
“As a fintech, we are always thinking about actions and campaigns to attract more clients, and everything we plan to implement, FacilitaPay has always met our needs with efficiency,” says Eli Cláudio.
Looking ahead: Latin American expansion
Webull’s future plans include continued expansion into other Latin American markets, focusing on countries like Mexico, Chile, and Colombia. Additionally, the company is committed to bringing new financial products that combine local and global solutions, ensuring innovation and efficiency for its clients.
In Brazil, Webull will continue refining its offerings and investing in technologies to enhance the user experience, with FacilitaPay remaining an essential strategic partner, supporting the expansion and adapting to local demands.
Conclusion: the importance of a strategic partner
The partnership between Webull and FacilitaPay is a clear example of how collaboration between companies can transform challenges into opportunities. While Webull brings its global expertise and innovative vision, FacilitaPay provides local solutions tailored to the demands of the Brazilian market, creating a synergy that ensures mutual success.
For companies looking to explore emerging markets like Brazil, having a strategic partner is essential. The success story of this partnership demonstrates how a collaborative approach can drive innovation, improve customer experiences, and open new frontiers for global growth.
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