Black Friday is just around the corner, and to fully leverage this period of skyrocketing sales, preparation is essential. In Brazil, e-commerce alone moved over R$ 8 billion during this period in 2024 (E-commerce Brasil). Pix played a fundamental role in this growth, reaching a record of 239.9 million transactions in a single day (Banco Central do Brasil). With the consolidation of this instant payment method in the daily lives of Brazilians, consumers now expect checkout to be fast, simple, and secure, especially on peak shopping days like this one. Any experience that falls short often translates directly into churn.
In an extremely competitive environment, where every brand fights for consumer attention with aggressive discounts, the real differentiator is the payment experience. Which means that if you already operate, or plan to operate, in Brazil and want to make the most out of Black Friday, you need not only to offer Pix as a payment option, but also to understand how it works.
The rise of Brazil e-commerce during Black Friday
Black Friday has become one of the most important moments for Brazilian e-commerce, showing both peaks and drops over the years, but always maintaining strategic relevance. Along this journey, Pix, launched in November 2020, went from being a novelty to becoming a central part of the consumer payment experience.
And Pix followed and accelerated this evolution. Since its launch in 2020, it was in 2023 that it truly consolidated in e-commerce, being offered by nearly 88% of online stores, directly reflecting consumer demand (E-commerce Brasil). The breakthrough came in 2024, when Pix became one of the most used payment methods during Black Friday, breaking a historic record with 239.9 million transactions in a single day (Central Bank of Brazil).
The challenge for global companies: converting Brazilian consumers
For international businesses, one of the biggest challenges in entering Brazil’s digital market is not only competing with local players, but understanding consumer behavior. Brazilian consumers are highly digital, pragmatic, and expect payment methods that are familiar, fast, and secure.
Since Pix was launched in 2020, it has become the most widely used payment method in Brazil, surpassing credit cards in number of transactions. Yet, many global companies remain hesitant to integrate it into their operations. The main reason is not lack of interest, but lack of understanding of how the payment flow works.
]The reality is clear: companies that choose not to integrate Pix are leaving a massive share of the market untapped. Over 80% of the adult population in Brazil actively uses Pix as their preferred payment method.
Not knowing the Pix flow is no longer an excuse
Pix is no longer new. It is the preferred way Brazilians pay, and ignoring it means losing sales. Many global companies hesitate because they don’t fully understand the payment flow, but that barrier ends here.
With our exclusive and 100% free eBook, you will discover in a simple and visual way the step-by-step of how a Pix transaction works in Brazil, whether via Key or QR Code. You will see how fast and straightforward it is, and finally understand why Pix has become the country’s favorite payment method.
Get your free eBook today and take the first step to scaling in the region.
